Social Development

Flood Relief Activity

Oct, 2012

Ufone continuing with its tradition of being there for Pakistanis in time of crises, recently devised and carried out a flood relief activity for the flood hit areas of Dera Ghazi Khan and Rajanpur.

Since The purpose of the activity was to reach out to the plight of the flood affectees in the district, so upon reaching DG Khan and Rajanpur (Ufone Volunteers were divided into two teams, one for each area) , to ensure that the relief items reached the most deserving of the affectees, Ufone volunteers travelled 43 km outside of DG Khan to a small village of Kaala and approximately 40 km outside of Rajanpur to an area known as Rojhan and carried out the distribution there.

The relief goods contained 500 tents and hygiene kits to cater to 1500 families which were distributed equally in both the districts. Alongside, a number of Mobile PCO’s have also been set up in both areas so that flood affectees can make free calls to their loved ones and remain in touch through this testing time. This activity helped give relief to the bereaved flood victims by providing shelter and save thousands of flood affectees from various health hazards. The distribution of relief goods was done in collaboration with Rescue 1122 in DG Khan and RDPI in Rajanpur.

This comes in continuation to the first of its kind flood awareness campaign taken up by Ufone. Being sensitive to the safety of people during the rainy season; Ufone embarked upon a mission to carry out flood awareness campaigns to help spread basic pre and post flood information in 7 districts across Punjab (Muzzafargarh, Rajanpur, Layyah, Ghotki) and Sindh (Badin, Thatta,Shanghar) .

During the awareness campaign, Ufone set up an IVR service which gives easy access to information for floods simply by dialing 3733, alongside Ufone in collaboration with its partner organization Plan Pakistan distributed communication material in the form of booklets and posters in all 7 districts as part of the awareness drive to helpspread messages on health and hygiene, child protection, evacuations to safe places and linkages with key stakeholders like district government functionaries, humanitarian organizations, local philanthropists’ etc.

It may be recalled here during the floods of 2010 and 2011 Ufone took part in the crises management phase and provided relief items and survival kits to the flood victims. This time around, owing to the early flood warning, for the first time the company decided to venture into an awareness drive which proved more beneficial and indirectly helped save millions of lives.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.

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