ISLAMABAD: January 16, 2010 – Ufone recently launched Ufone Back Ground Music, another first of its kind service in Pakistan. Ufone has clearly set itself apart as the industry leader in value added services. The launch of the new ‘Ufone Background Music’ has proven yet again that Ufone has a bundle of the most exhilarating value added services within the industry. With this service you can create a unique ambiance for every conversation you have. To subscribe SMS ‘SUB’ to 770 or dial 770 from your Ufone. After subscribing and selecting your back ground music simply dial 77 before the recipients number e.g. 7703335199942 and talk to your friends or loved ones with the song playing in the background of your conversation. A Back Ground Music call can be made to any number, any network in Pakistan. The last year has seen an array of firsts from Ufone starting from Ufone Call Block Service, Ufone SMS Buddies, UBid, UConnect and many many more. This service has raised the bar for competitors to come up with newer services to try to keep up with the pace at which Ufone is going.

Mr. Syed Sherjeel Bin Hassan Manager Value Added Services said ‘ This service will help create a completely new user experience & we look forward to cater to the needs of each one of our valued customers’

Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.