LAHORE: Apr 16th, 2012 – Ufone in collaboration with LUMS Community Service Society and Special Olympics held Special Olympics 2012 in LUMS on the 14th of April. The aim was to offer an exciting platform to those children who are physically and mentally challenged and motivate them to take part in activities and perform to a level where they acquire a sense of achievement.

Around 400 students from 20 schools across Lahore took part in the Special Olympics. Since each child had a distinctive disability, the Special Olympics team had organized different kinds of activities for each category. From 50 meters race to interactive activities for children on wheel chairs, the event ensured that all children were catered for.The main objective of this event was to let the special children have a taste of the passion and excitement which every sportsman on the field experiences and due to the continued efforts of the Special Olympics team the objective was achieved.

Winners received medals and all the participants got ribbons to establish the belief that no participant was a loser on that day.The event received accolades from the chief guests, Dr. Ali Khan and Professor Junaid Ahmad from LUMS.The Chairman of Special Olympics Aneesur Rehman was extremely pleased with the set up and dedication showed by the LUMS community service society. Most importantly, the children were thrilled as they were given an opportunity to perform without any inhibitions and were encouraged by everyone present on the occasion.

Speaking at the event the president of LCSS Talha Naushad said, "The LUMS Community Services Society is extremely grateful for Ufone GSM to have sponsored the Special Children's Olympics Lahore Chapter Games. The event was a roaring success with all the participants and volunteers having a day to remember. Without the support of the Ufone GSM team this event would not have been possible and we are delighted to have worked with the company in executing such a brilliant event and look forward to working again in the future for such noble causes."

Akbar Khan, Chief Marketing Officer at Ufone said that it is always a pleasure to work with young children. Ufone has done immense work in the field of child health care and as an organization is very sensitive to the needs of young children with special needs.Ufone will always stand by such initiatives taken by young students and will continue to extend maximum support. It was a wonderful feeling to see smiles on the faces of the participating children at the LUMS Special Olympics 2012.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.